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Salesforce Marketing Cloud, with its powerful features, specially designed platforms, and apps, helps you connect to your customers through a single touch. Courtesy which, sales become an easier task than ever before. Moreover, by taking advantage of the data analytics provided by Salesforce, you can further boost your sales by a significant percentage. But, apart from the obvious sales increment, there are many more reasons why you must implement Salesforce Marketing Cloud in your company at the earliest! Also Read: Complete Guide to Salesforce Marketing Cloud Social Studio
One of the biggest benefits of Salesforce marketing cloud is its understanding of consumer psychology, to help you have a better understanding of your customers. But that isn't limited to today, with the ever-changing business scenario, you must also be adaptable to the upcoming changes bound to occur in the market. This is why, Salesforce Marketing Cloud also helps you make friends with change, along with the variability of your customers. It keeps helping you understand the underlying shift in the pattern of customers, to stay ahead of the curve, so you can be invincible by taking the right decisions, at the right time, every time.
Along with a thorough understanding of consumer psychology, Salesforce Marketing Cloud offers you the power to customize and personalize online marketing in accordance to your market base. It encourages you to leverage the customization tools, to create a personal touch to each customer communication without any hassle. You can also shape your consumer experience using Salesforce Marketing Cloud's predictive analytics. It can predict potential behaviors by analyzing the behavioral background of a customer, such as what a customer has done previously, like ordering, sharing with a friend, unsubscribing, etc. to tell what they will/are highly likely to do next Say, for instance, if a customer only shops products on sale, they will always receive updates about the upcoming sale events. This helps advertisers guide the consumer experience as per their customers' preferences, which in turn yields higher response rates and faster conversions.
Salesforce Marketing Cloud offers different channels through which your company can connect with its clients. For example, the Social Studio offers social listening resources to respond to interactions from across sources. It lets you schedule, conduct, and monitor campaigns for social media advertising, track your social media, and engage in conversations. The Email Studio can be used to build impressive client emails. You can also keep track of your email marketing with it. And with the constructed A/B testing features, advanced predictive analytics, and email distribution tools, you can further improve your return on investment. The Advertising Studio helps you with digital advertisements and handling ad campaigns on multiple channels such as Google, Facebook, Instagram, Twitter, etc.
A variety of tools can be used by your company to create highly targeted, specific and successful marketing campaigns. A few of them are; The Audience Builder – Helps you create a single 360-degree view of your customers, utilizing information from diverse sources. Content Builder – This lets you build, control, and report content from a single place throughout all your digital platforms. It also suggests you (through recommendation blocks) where you can click and drag to produce content once, that can be used in different places. The Content Designer comes with advanced simulations to help you choose and create the right content for each of your users. Analytics Builder – It provides email analytics and reporting, helping you understand which of your initiatives has been opened, tapped, unsubscribed, etc. by your customers. Journey Builder – You can build personalized scale hops with Journey Builder and integrate sales and service operations in them. You can identify unique objectives, measure CTRs, pacing, platforms, conversions, and so much more, along with assessing your progress and optimizing your results as and when required.
Only when you’re not constantly worried about sales and have plenty of time to engage with your customers, can you have innovation? Which is exactly what Salesforce helps you achieve. With this platform at your disposal, you kickstart innovative ideas and implement them. And, since innovation can be born at any place in the hierarchy, keeping that in mind, Salesforce gives these opportunities at different levels, to all the users. So they can have innovation for the benefit of the entire community and your overall business.
While delivering content, companies also need to keep consumer wellbeing in mind. Thus, based on the overall satisfaction of each client, the Salesforce Marketing Cloud builds critical messages Say, for instance, a client who has been complaining about customer support, would be less open to an email detailing renewal deals. So, until the customer service problem has been overcome, it will pause marketing activities and keep checking with the customer if the issue has been resolved, followed by determining where their satisfaction rate lies. Depending on that opinion, it will move on to decide how to best advance the journey of the particular customer. Similarly, depending on the signals received, the Salesforce Marketing Cloud customizes the marketing activities to suit and cater to everyone's needs.
With Salesforce Marketing Cloud comes to trust and security. It protects your company from just about any damage possible, be it by your industry competitors or business rivals, or from unjust customer loot. It also allows encrypting data between your business and clients. The trust it generates wins you their long-term association.
In case you would like to learn more about the exciting benefits of the Salesforce Marketing Cloud or would love to get it implemented into your operations we are here to help AppShark- is a Gold Certified Salesforce Partner, specializing in the implementation and integration of Salesforce and it various clouds. Take advantage of our 10+ years of experience and 100+ certified Salesforce experts, to get Salesforce Marketing Cloud implemented and tailored to fit your unique business needs. Contact us or mail us at sales@appshark.com